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Serena Williams Puts Bitcoin (BTC) and Crypto Back in the Mainstream Spotlight With Coinbase Investment

April 20, 2019

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Tennis legend Serena Williams has just revealed new details about her company, Serena Ventures, an investment firm.

In an Instagram post, Williams writes to her 10.9 million followers that she’s been quietly building up a portfolio, investing in a variety of companies over the past five years.

“In 2014, (yes I know I can keep a secret) I launched Serena Ventures with the mission of giving opportunities to founders across an array of industries. Serena Ventures invests in companies that embrace diverse leadership, individual empowerment, creativity and opportunity.”

Cryptocurrency exchange Coinbase is one of more than 30 companies in the VC portfolio. The San Francisco-based startup is the largest crypto exchange in the US. Under the leadership of CEO Brian Armstrong, Coinbase is in a global expansion phase, launching crypto-to-crypto trading services in 11 countries earlier this week.

Serena Ventures is primarily focused on uplifting women through entrepreneurship. The company will mentor young founders while funding early-stage startups.

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Among the expansive list of companies, Coinbase joins razor brand Billie, organic baby food supplier Little Spoon and the Wing, a multi-purpose co-working and community space for women with locations across the globe.

84% of women think other women’s support is critical to advancing their careers. On #IWD2019 women let’s promise to empower each other! ? Read my article in @FortuneMagazine with data from @SurveyMonkey. https://t.co/8XkmNTr7Y8

— Serena Williams (@serenawilliams) March 8, 2019

In addition to Serena Williams, the website lists former asset manager at JPMorgan, Alison Rapaport, as vice president of the firm.

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