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Interest in Bitcoin (BTC) Surges As Crypto Exchanges Binance and Coinbase Rise in Global Rankings

May 23, 2019

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According to the global website ranking platform Alexa, the number of views on sites related to Bitcoin is on the rise. Popular cryptocurrency websites experienced significantly higher numbers of visitors over the last 90 days.

Alexa now ranks Binance’s website as the 911th largest in the world, up 233 places compared to three months ago.

Leading cryptocurrency exchange Binance, which is based in Malta, has a significant amount of traffic from the US, where it ranks as the 747th largest website. The US comprises 21.7% of its total traffic, followed by India at 7.2%, Japan at 6.6%, Germany at 3.7% and Turkey at 3.3%.

Coinbase, the leading cryptocurrency exchange in the US, rose by 288 places to become the 1,236th largest website in the world, with 55.6% of its visitors located in the US.

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Despite the significant difference in visitors between Binance and Coinbase, both websites have been able to crack over 900,000 visitors per day, according to data from Similarweb. Visitors per day on Binance increased by 13% in April to 1,183,000, while Coinbase’s traffic increased by 27% to 930,000 visitors.

Binance gets 1,183,000 visits per day (up 13% in April)

Coinbase gets 930,000 visits per day (up 27% in April)

Both sites hit 7-month traffic highs in April.

No other crypto exchange gets more than 400,000 visits per day. pic.twitter.com/fDnabwbkk5

— Kevin Rooke (@kerooke) May 8, 2019

Binance CFO Wei Zhou says rising interest in crypto is boosting the company’s over-the-counter (OTC) trading volume this year and helped trigger a big jump in the company’s first quarter revenue, which spiked 66% to a total of $78 million.

“Last month we saw a lot more volume than, say, three months ago. This was mainly due to the increase in price of Bitcoin and altcoins over the past few months. We’ve witnessed more trading activity – and demand.”

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Data on Google Trends also reflects heightened interest in Bitcoin. Between April and May 12, interest in Bitcoin spiked in the US from the mid 30s to an index of 100. That number is now nearly twice as high as it was in April, at 61.

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