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Crypto Milestone: Bitcoin-Friendly NBA Team Launches Industry’s First Token for Fan Rewards

October 07, 2019

The Sacraments Kings are rolling out their new ‘Kings Token’ for fan rewards, making them the first professional sports team in the US to launch a crypto asset.

The Kings are also now the first NBA team to implement a reward program based on blockchain.

Announced today, Kings Token was developed in collaboration with Blockparty, a blockchain platform for live event ticketing, fan engagement and tokenized gamification.

The Kings are planning to add the new reward program to the NBA’s first predictive gaming application, “Call the Shot,” in time for the upcoming 2019-20 season.

Fans will be able to accumulate points for engagement and add them to their blockchain wallets.

“Kings fans using the ‘Call the Shot’ gaming experience within the app can earn rewards based on these points. Enrollment in the rewards program is free and rewards are non-transferable and have no monetary value.

The rewards can be redeemed for prizes and unique events including signed merchandise and courtside tickets. Developed with Xperiel, ‘Call the Shot’ was the first mobile offering from an NBA team that offers high-frequency predictive gaming to fans.”

The Bitcoin-friendly Kings were named the “most innovative company in sports” by Fast Company in 2017.

They became the first NBA team to accept Bitcoin as a payment method in 2014, and last year they became the first professional sports team in the world to mine cryptocurrency.

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