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21 Million Investors in the US Are Interested in Bitcoin: Grayscale Report

July 25, 2019

In a new study issued by Grayscale Investments in collaboration with Q8 Research, 1,100 US investors reveal that 36% would consider an investment in Bitcoin, representing a potential market of more than 21 million investors, assuming the US investing public is 63 million.

Our survey found that 36% of U.S. investors would consider an investment in $BTC, representing a potential market of over 21mm investors in the general population. What else did we learn about individual investors' perceptions about investing in Bitcoin? https://t.co/hoYOnqPaFL pic.twitter.com/CK35tfjOcQ

— Grayscale (@Grayscale) July 25, 2019

According to Grayscale, the survey represents some of the first publicly shared data on retail investors and their perceptions of Bitcoin.

Key Points

  • 79% are swayed by Bitcoin’s growth potential

  • 75% like Bitcoin’s scarcity and the prospect of investors competing for a limited pool of the finite asset.

  • 42% of Bitcoin-interested investors are Republican

  • 37% of Bitcoin-interested investors are Democrat

  • 57% of Bitcoin-interested investors are male

  • 43% of Bitcoin-interested investors are female

  • 75% of all investors say that digital crime is their number one fear about Bitcoin

  • 68% of investors interested in Bitcoin say that digital crime is their number one fear about Bitcoin

You can download the full survey here.

Disclaimer: Opinions expressed at The Daily Hodl are not investment advice. Investors should do their due diligence before making any high-risk investments in Bitcoin, cryptocurrency or digital assets. Please be advised that your transfers and trades are at your own risk, and any losses you may incur are your responsibility. The Daily Hodl does not recommend the buying or selling of any cryptocurrencies or digital assets, nor is The Daily Hodl an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.